WOLF & BADGER ~ London Design Festival

  • Parlor Studio Veronica
  • Sarah Williams

We were asked by Wolf & Badger to help them create a design led and engaging in store activation for London Design Festival. We approached illustration collective Everyone Agency, who brought together their award winning uniquely talented artists for an immersive gallery experience. Guests were invited to come and explore the gallery constructed in the atrium space at the 12,000 sq ft Wolf & Badger flagship store in Kings Cross Coal Drops Yard. The area, open for the duration of London Design Festival, contained multiple limited edition 1980’s-inspired Scratch Art prints created by some of the artists represented by Everyone Agency including Stevie Gee , Marcus Walters and Sam Dunn . Famed for its eye-popping rainbow spectrum, this nostalgic medium unites the eclectic styles of each of the talented artists involved. The touring exhibition, which debuted at Somerset House, arrived at Wolf & Badger with new exclusive prints to celebrate London Design Festival. Additional to this, Rob Flowers one of the artists on display also transformed the windows of the Wolf & Badger store, covering them with an impressive colourful mix of anthropomorphic illustrations.