WTF is Data Science?

Somewhere between an exciting new field and a painfully repeated buzzword, data science is difficult for even the experts to define. Thinkful understood that by summarising the field in a way that was accessible to the uninitiated, the brand could position as a thought leader in data science, with the credibility to define the category for students. Our solution took most people’s immediate reaction to the words “data” and “science” (boring and confusing) and flipped that on its head. We aimed for a design that was bold, confident, entertaining and interactive. This design inherited its form from function, taking inspiration from the key historical milestones in computation and data analysis, for example, the dawn of computers and the invention of the floppy-disk. I art directed this project and also created most of the artwork and animation, I worked closely with my team of developers and 3D artist in order to foster a creative environment of collaboration that resulted in a tightly designed outcome that runs super smoothly and was achieved in a relatively short timeframe. This project has won an Awwward Site of the Day, a CSS Design Award and will be featured in a book by Sandu Publishing called Interactive Design for Screen.