XPRIZE FOUNDATION

XPRIZE Foundation is the world’s most audacious incentivized prize company. Responsible for scientific breakthroughs that have positively impacted the future of the planet and even inspired how we will travel to others. The impact of XPRIZE work is felt the world over and has lead to the creation of billion-dollar industries from space travel to carbon neutrality. Their mission is simple; accelerate humanity to a future of abundance. In 2019 XPRIZE Foundation approached Green Rock to reimagine how they could connect their groundbreaking work with a new generation of entrepreneurs, innovators and future optimists. Part of that mission was to help land a bigger slice of the audience within popular culture, not just the science community. It would require more than just refreshing the communications work. It needed an approach that would reimagine how content was commissioned, communicated and distributed. How could Green Rock take an organization with such a rich portfolio of stories and get them to think more like a broadcaster or a digital publisher and produce content specifically targeting channels, from social, to podcasts, to partnerships and reach a new audience?