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Y-3

AS PART OF NEW YORK FASHION WEEK 2010, WE WERE ASKED TO CREATE A LIGHT INSTALLATION FOR THE Y-3 AUTUMN FASHION SHOW. A CLEAN, SHARP PERFORMANCE WAS DESIGNED FOR ADIDAS AND YOHJI YAMAMOTO’S INNOVATIVE Y-3 BRAND.

STARTING WITH A WHITE MONOLITH OF LIGHT, A VOID WAS CREATED OUT OF WHICH THE MODELS EMERGED. WHITE LASERS WERE THEN USED TO DEFINE THE CATWALK AREA, BUILDING AN ILLUSION OF ARCHITECTURAL FORMS THAT SHIFTED IN SHAPE AND COMPOSITION OVER THE COURSE OF THE SHOW.

IN COLLABORATION WITH KCD WORLDWIDE.

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