Creating an innovative fully integrated campaign
We created and innovative through-the-line campaign, which included not just and agency first, but a world first.
As part of a huge campaign for Yell we pioneered the use of interactive bus shelters – providing commuters with local services, shops, restaurants and bar information.
We also achieved a world first with the use of GPS-triggered digital outdoor advertising. Location specific messages changed in real-time on bus sides as they travelled through London. This innovation ensured the advertising stayed targeted, exciting and relevant at all times.
The campaign included TV, cinema, outdoor, press and online which we handled in its entirety. During the course of our initial campaign presentation, the client doubled our budget, contract and remit that resulted in the move to bring the ATL work into a digital agency.
Awards include: D&AD pencil, Revolution and IAB Creative Showcase Grand Prix amongst others. The campaign also featured in the Creative Review Annual and was named one of Campaign’s Top 10 Digital Campaigns of the Decade.