We brought Yeo Valley's Organic Milk to the BBC Gardeners’ World Live event in Birmingham’s NEC. We wanted to create an engaging space that enticed the public to come and find out more about Yeo Valley’s organic milk in its new carton as well as educate on how Yeo valley farms with nature to deliver fresh organic deliciousness. During the 4-day event, we handed out a total of 3,730 samples of organic milk, along with 4,000 seed kits.