Yonderland is a small surf lifestyle brand based in the heart of North Devon. The company sells environmentally sourced bamboo and viscose tee shirts, with hand illustrated designs inspired by the local surfing scene.
I worked with Yonderland and directed, cast and shot a promotional video which highlights the brand aesthetic and showcases a selection of their products. In a studio, I worked with a model creating professional and commercial photographs suitable for website and online use.
To accompany these promotional mediums, I created a bespoke PR pack which included posters, a press release, details for a re-launch party and a rationale outlining a plan of action for the company’s re-brand.