With the rise of streaming came the death of iTunes, CDs and any other form of digital download. The launch of Spotify made monthly payments and streaming music the mainstream for the industry. People are not interested in buying CD’s or paying £9.99 for an album on iTunes.
YouTube has always been at the centre for streaming content online, whether it be video or music. The use of YouTube was legitimised back in 2006 when Google bought the site. Since then the content posted on YouTube features some of the most watch videos to ever exist. YouTube Music is Google’s approach to streaming and competing with apps such as Spotify, Apple Music, Tidal and Amazon Prime Music.
YouTube Music offers features that Spotify and Apple Music do not. With the vast library that is already available on YouTube, plus official albums, singles and videos, the user will receive a whole new experience. Users have access to search any live performance, any artist that may just work solely from YouTube and smarter searches to give results its competitors cannot. It is a shame this service did not come sooner because many may find it difficult to start their entire music library again.