ZZZ (pronounced Triple Z) is a new, up-and-coming, boutique cosmetic brand. They are wanting to promote their collection of creams and mist sprays to aid a restful night’s sleep. Currently in the early stages of product and brand development, ZZZ only have their brand finalised so far.
The only things set in stone so far are their logo, primary typeface and colour palette.
They are looking to further develop their starter brand guidelines, and create a range of illustrative patterns to compliment the identity of their brand. They wish to use these throughout their packaging, corporate stationery and merchandise.
This is a self initiated project by Briefbox.