Bert Koh

Redefining patterns, if necessary.

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsUI Designer - Interactive Art Director - Motion Graphics Designer
  • Razvi Hussain
  • Alice Rosati


Projects credited in

  • Nutela mug cake
    Rachel Smith
    Creative Partner & Owner
    Jude Kelly OBE
    Founder, WOW - Women of the World Festivals

About me

I design scalable UI frameworks and digital products with a focus on usability and consistency.

Locked Pro Plan feature


  • UI Design
  • Systems Thinking
  • Interaction Design

People I’ve worked with

View all

Companies I’ve worked with

View all
  • OgilvyOne


    • Advertising
  • Publicis.Sapient


    • Design & Creative
  • Engine


    • Digital Media
  • BrewDog


    • Food & Beverages

Work history


Jul 2015 - Sep 2017
  • Singapore
  • Freelance
  • Defined and directed systematic design strategies to deliver modular UI solutions for mobile apps to enterprise projects. Designed and simplified design-to-delivery workflows. Managed and mentored designers on objected-oriented design approaches and art direction. Industries : Information Technology, Banking, Automotive, FMCG Clients : Globe, Telkomsel, Bank Central Asia, Citibank, Cycle & Carriage, Fonterra


Senior Digital Art Director


Jan 2015 - Jul 2015
  • Hong Kong
  • Freelance
  • Defined Launch and Campaign guidelines for Asus’s ZenFone 2 mobile phone to ensure marketing consistency for all communication materials across the APAC region. Used a systematic design approach to create a typography framework, based on modular scales and vertical harmonies, to establish visual uniformity in text hierarchies across all formats. Industry : Technology Client : Asus


UX Consultant

Havas Media

May 2014 - Nov 2014
  • Singapore
  • Full Time
  • Established UX design as the first stage of all web and mobile design stages, driving a user-centered design approach in the company. Organized and facilitated workshops for requirements gathering purposes for content source websites. Managed an off-shore team of UI designers and developers for web design projects. Clients : Thermos, WWF, Lysaght


UI/UX Designer


Aug 2013 - May 2014
  • Singapore
  • Freelance
  • Audited existing website and communication materials of a telco's business unit, and defined a corporate identity that unifies their digital products and services within. Recommended UI / UX solutions to solve inconsistencies in content structure and visual components Industry : Telecommunication Client : Singtel


Digital art Director


Mar 2011 - Jul 2013
  • Singapore
  • Full Time
  • Defined styles and specifications of UI elements across a Unilever product’s web entertainment portal and their games Benchmarked a design-to-development guide to bridge the gap between designers and offshore developers resulting in a zero-defect UAT phrase, thus building client confidence and relationship, and setting a process benchmark in client-focused deliveries Designed detailed UI screens and animated interactions and transitions for a music-streaming mobile app Industries : Information Technology, FMCG, Banking Clients : Singtel, Unilever, Singpost, Credit Suisse


Digital art Director


Feb 2005 - Feb 2011
  • Singapore
  • Full Time
  • Art directed and designed websites, banners and a desktop application Developed HTML/Flash websites Conceptualized, storyboarded and animated retail in-store videos, tv commercials, music videos and web banners Exhibited illustrations and motion graphics for a tourism showcase and other art exhibitions Industries : FMCG, Art, Music, Tourism Clients : Theatreworks, The Art House, alldressedup, various startups, festival/exhibition organisers, exhibitions, and music bands



Bachelor of Arts (BA)

RMIT university

Jul 2002 - Jun 2003
  • Melbourne, Australia


Advanced Diploma of Multimedia Design

RMIT university

Jul 2000 - Jun 2002
  • Melbourne, Australia


Diploma in Computer Studies

Ngee Ann Polytechnic

Jul 1993 - Jun 1997
  • Singapore



Best Mobile App Platform


  • Digiday Technology Awards 2017