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I design scalable UI frameworks and digital products with a focus on usability and consistency.Locked Pro Plan feature
Defined and directed systematic design strategies to deliver modular UI solutions for mobile apps to enterprise projects. Designed and simplified design-to-delivery workflows. Managed and mentored designers on objected-oriented design approaches and art direction. Industries : Information Technology, Banking, Automotive, FMCG Clients : Globe, Telkomsel, Bank Central Asia, Citibank, Cycle & Carriage, Fonterra
Defined Launch and Campaign guidelines for Asus’s ZenFone 2 mobile phone to ensure marketing consistency for all communication materials across the APAC region. Used a systematic design approach to create a typography framework, based on modular scales and vertical harmonies, to establish visual uniformity in text hierarchies across all formats. Industry : Technology Client : Asus
Established UX design as the first stage of all web and mobile design stages, driving a user-centered design approach in the company. Organized and facilitated workshops for requirements gathering purposes for content source websites. Managed an off-shore team of UI designers and developers for web design projects. Clients : Thermos, WWF, Lysaght
Audited existing website and communication materials of a telco's business unit, and defined a corporate identity that unifies their digital products and services within. Recommended UI / UX solutions to solve inconsistencies in content structure and visual components Industry : Telecommunication Client : Singtel
Defined styles and specifications of UI elements across a Unilever product’s web entertainment portal and their games Benchmarked a design-to-development guide to bridge the gap between designers and offshore developers resulting in a zero-defect UAT phrase, thus building client confidence and relationship, and setting a process benchmark in client-focused deliveries Designed detailed UI screens and animated interactions and transitions for a music-streaming mobile app Industries : Information Technology, FMCG, Banking Clients : Singtel, Unilever, Singpost, Credit Suisse
Art directed and designed websites, banners and a desktop application Developed HTML/Flash websites Conceptualized, storyboarded and animated retail in-store videos, tv commercials, music videos and web banners Exhibited illustrations and motion graphics for a tourism showcase and other art exhibitions Industries : FMCG, Art, Music, Tourism Clients : Theatreworks, The Art House, alldressedup, various startups, festival/exhibition organisers, exhibitions, and music bands
Digiday Signal Awards 2017