While developing the art direction for the portal and its games’ interfaces, the main challenge was maintaining a balance between an interface design that was stimulating for young kids and easy to scan – e.g. bright vivid colours vs.eye fatigue? skeuomorphic vs simple elements? single vs. cluttered focus?
As the lighting and shadows were common in the designs, which meant lots of transparency, lesser grids and higher file sizes, it was necessary to ensure that the final product, optimized, closely matched the visual mockups. A design-to-development guide was created to minimize assumptions and effort made by developers, and to reduce development time.