2011 • UI Design, Interaction Design, Motion Graphics
AMPed 2.0 is a music discovery app designed for the mobile and supported by SingTel’s growing music library of 3 million songs. The idea of ‘infinite music discovery’ was created for the trend of people moving towards social music sites and advocating intelligent playlists.
Similar to other competitors like Spotify and Deezer, it was a creative platform that incorporated social connectivity with AI that recommended songs and playlists based on your personal preferences. They were also able to download music for offline use depending on their subscription plan.
AMPed 1 was an existing music player mobile app that was losing ground with its audience who were moving to other services with more diverse features. Version 2 not only regained the ground it had lost with the previous version but significantly increased the overall user base with a revised feature set.
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