Alex Koh, from Hooked Clothings, has always been big on flashy intros and home page menus. So he provided the layout design of the main navigation, and I made it crazy. Flashes of colours provided the hints to explore. Upon rollovers, section titles appeared. To create the effect, the motion was animated frame-by-frrame on the flash timeline, combined with variations of static noise and colour loops, further randomized by code.