Integrated art director with over 20 years experience working in branding, advertising, publishing and in-house marketing. Over the past four years, I have been developing visual strategies for a number of startups and established brands. I have created brand identities and campaigns across multiple platforms, overseeing them from concept to delivery.
Projects
- Beyond SonderBeyond Sonder is a consultancy that supports start-ups and content creators with commercial strategy through coaching and mentoring. Visualising the concept of 'sonder' (the realisation that each random passerby is living a life as vivid and complex as your own) was an integral part of the brief. This was achieved by using a combination of overlapping shapes, both organic and geometric to signify how individuals are living shared, yet separate experiences. Triangles provide a solid structure,
- Fourteen PoemsFourteen Poems is a quarterly journal showcasing the best of LGBT+ contemporary poetry. The founder, Ben Townley-Canning, provided me with a great brief which boiled down to ‘imagine Sylvia Plath reading Butt Magazine.’ The result is a modern take on Gilbert Baker’s pride flag, utilising a colourful, soft pastel palette paired with bold typography. In order to allow the poetry to take center stage, the Ben and I agreed to exclude imagery from the identity and printed book. I chose a classi
- The Hackney RoasterThe Hackney Roaster is a small batch artisanal coffee roaster based in London. After an apprenticeship with a master roaster and the purchase of a vintage machine from the 1920s, my client was ready to bring fresh, roast coffee beans to East London. 'Miami meets Hackney' was the brief, ensuring the colourful identity would stand out amongst a crowded coffee market. As the business would cater to environmentally conscious clientele, I suggested that reusable aluminum tins would be sold to guarant
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Work history
Founder/Art Director/DesignerStudio Stromberg
London, United KingdomFreelance
+ Created brand identity, advertising concepts and brand guidelines for:
NGOs Youth Endowment Fund and Youth Futures Foundation
LGBT+ podcast Homosapiens
Queer poetry publication Fourteen Poems
Start-ups Raffolux (online raffle), Bloc+Rose (brand strategy consultancy), Beyond Sonder (marketing consultancy), Frontier (entertainment partnership agency), Altrua (managment recruitment), Zwoop (shopping application), The Hackney Roaster (coffee shop,) and Welworx (insurance).
+ Developed (alongside public affairs agency Interel) a social action campaign, including naming, design of identity, advertising, content and producing guidelines, for the Confederation of Shipbuilding & Engineering Unions.
This campaign was shortlisted for The Babcock International First Sea Lord’s Award for Best Use of Digital Media.
+ Created brand guidelines for the historic horror producers, Hammer and designed campaign materials for Hammer House of Horror Live immersive theatre experience.
+ Designed communication materials for Bowers + Wilkins, HRA Pharmacuticals, Curation, Sassy Communications, DentalSpa, TBD Sports, Community trade union and Thrive consulting.
+ Designed trend reports and for GlobeTrender luxury travel publication and the identity for its sub-brand VOLT.
Senior Integrated DesignerBoden
- London, United KingdomFreelance
Designed all consumer-facing communications for Mini Boden children’s clothing brand
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Skills
- Advertising
- Branding
- Corporate Identity
- Print Design
- Art Direction
- Websites
- Typography
- Brand Design
- Brand Identity
- Design
- Design Strategy
- Logo Design
- Illustrator
- Indesign
- Photoshop
- Visual Styling
- Graphic Design
- Digital Branding
- Digital
- Digital Advertising
- Strategic Design
Education
C
C
Digital MarketingCity Unrulyversity (Cass Business School)
- London, United Kingdom
• Telling Stories with Data Visualisation
• Mastering Google Adwords, Facebook and Instagram Ads
• Six Stages for an Awesome Digital Marketing Strategy
• Design Sketching for Creative Thinking
• Creating Great Minimum Viable Products
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ManagementIPC Learning and Development
- London, United Kingdom
• Managing Poor Performance
• Coaching and Developing Performance
• Motivating Teams and Individual Performance
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Awards
Revolution Award, Media Effectiveness, Winner Automotive CategoryrEvolution
Ford Fiesta, Love the Summer Vibes Campaign
IPC Media (Time Inc)/Mindshare/FordI
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IPC advertising CEO award, WinnerIPC Media
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