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I’m Janine, art director. New Yorker by birth, Londoner by choice. I have 16+ years experience, beginning my career as a print designer, and most recently working as a digital creative. The variety of experience that I have accumulated has enabled me to generate campaign strategies across multiple platforms, overseeing projects from concept to delivery. What excites me most is how technology adds a new dimension to the telling of a brand’s story. I am currently looking for new opportunities to help brands connect to audiences through creative ideas.
Clients: AQA, British Business Bank, EDF, Glenmorangie, Government Office for Science, Health Education England, Home Office, Innovate UK, Institute of Asset Management, NHS England, UKTI
Developed brand book for Value Retail
Clients: Prezzo, Gatwick Airport and University of the Arts London
Clients: Allianz, Avis, Budget, Cathedral City, Clover, Volvo, Wilkinson Sword
Clients: P&G (Always, Febreze, Fixodent, OralB, Vicks), Mexico Tourism Board, Value Retail
Clients: UK Trade and Investment, Crossrail • Developed brand identity for the UK Pavilion at the Milan Expo • Designed content website for Crossrail's internal communications
• Designed financial services website for a pitch
Clients: Coca Cola, Coke Zero, Fanta, Powerade, Nestea and Sprite • Designed and developed social media campaigns for several of the Coca Cola Company‘s brands for northern and southern-central Europe • Created brand strategy and identity for Luxe Life, the UK’s fastest growing online community for the 50+ market, growing from zero to over 10K followers in just over two months • Designed user interface for Likely’s proprietary software which analyses social media’s most engaging content • Developed user experience and wireframes for Likely’s website
Clients: City Jet, English National Opera, Nuffield Health and Royal Mail • Generated campaign ideas for a successful new business pitch for Virgin Games • Collaborated with the art and TV departments to ensure consistency across integrated campaigns • Developed brand look and feel, including website relaunch for High50, a digital lifestyle magazine for the 50+ market
Clients: Adidas, Boots, Christian Dior, COI, Estée Lauder, Ford, GSK, L’Oreal, Nintendo, P&G, Philips, TK Maxx, Unilever and Volkswagen • Winner, Revolution Award 2012, 2011 (shortlist) • Winner, CEO Award 2011, IPC Advertising Awards • Created campaigns from concept through to delivery across all digital advertising for Marie Claire, InStyle, Look, GoodtoKnow and Rugby World • Art directed and managed a team of designers • Managed contributions from partner agencies, developers and copywriters • Lead workshops on mobile advertising and app development, social media’s impact on advertising and the basics of web development
Clients: Icon Films Warner Music Entertainment and Channel 4 • Responsible for all communication materials for the company's relaunch as an integrated agency.
Sole designer for the European headquarters of the world’s largest Gay and Lesbian lifestyle website. Clients: Sony Ericsson, Philips, Estée Lauder, L’Oreal and MSN Messenger • Conceptualised and executed co-branded digital campaigns (banner adverts, bespoke emails and microsites) for a variety of clients • Implemented in-house branding and advertising campaigns for the UK, European and Australian markets
Sole designer for Baruch College, home to one of America's top business schools. • Conceptualised and implemented institutional identity and design for all advertising, signage, and marketing communications including course catalog. * Responsible for all aspects of production including vendor selection, cost estimation and press approvals. * Managed the re-design and maintenance of the university website and electronic correspondence.
Junior designer under the art direction of Paula Scher and Pentagram design for the historic Public Theater, Shakespeare in the Park and Joe's Pub cabaret theatre. • Designed and executed all advertising, posters, and marketing communications. • Responsible for all aspects of the pre-production and press approvals.
Took courses in letterpress and screen printing at London College of Communication while studying at Camberwell
Specialization in photography Graduated Magna Cum Laude