Janine Stromberg

Freelance Art Director/Designer

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Integrated art director with over 20 years experience working in branding, advertising, publishing and in-house marketing. Over the past two years, I have been collaborating with Robert Campbell (RKCR) to develop visual strategies for a number of startups and established brands. I have created brand identities and campaigns across multiple platforms, overseeing them from concept to delivery.

Locked Pro Plan feature

Skills

  • Advertising
  • Branding
  • Corporate Identity
  • Print Design
  • Art Direction
  • Websites
  • Typography
  • Brand Design
  • Brand Identity
  • Design
  • Design Strategy
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop
  • Visual Styling
  • Graphic Design
  • Print
  • Digital Branding
  • Digital
  • Digital Advertising
  • Strategic Design

Companies I’ve worked with

  • Tribal Worldwide London

    Tribal Worldwide London

    • Publishing
  • Zone

    Zone

    • Publishing
  • Boden

    Boden

    • Fashion and Textiles
  • Time Inc UK

    Time Inc UK

    • Design

Work history

Currently

Founder/Art Director/Designer

Stromberg Design

May 2016
  • London, United Kingdom
  • Freelance
  • Art Director and creative consultant working with Hammer films, CSEU and start-ups Zwoop (shopping app), Raffolux (luxury raffle brand) and Taro Ishida (luxury fashion) to develop and evolve their brand identities.

2018

Senior Integrated Designer

Boden

Jul 2017 - Feb 2018
  • London, United Kingdom
  • Freelance
  • Designed all consumer-facing communications for Mini Boden children’s clothing brand

2017

Senior Designer

IMG

Jul 2017 - Jul 2017
  • London, United Kingdom
  • Freelance
  • Visualised campaign pitch for a Sports and Entertainment client

2017

Jun 2017 - Jun 2017
  • London, United Kingdom
  • Freelance
  • Visualised campaign pitches for Telecom and Retail clients

2017

Senior Creative/Designer

Anatomy London

Oct 2016 - Apr 2017
  • London, United Kingdom
  • Freelance
  • • Designed brand identity refresh for Draker lettings, HCA Healthcare and Bridge consulting • Named and developed brand identity, including packaging and advertising conceptsfor start-ups Healthy Protein Company (protein water) and Flyte (private jet airline) • Developed brand guidelines for Vision health technology (a Cedegim company)

2016

Jul 2016 - Aug 2016
  • London, United Kingdom
  • Freelance
  • Developed brand book for Value Retail

2016

Designer & Art Director

Redhouse Lane

Oct 2015 - Oct 2016
  • London, United Kingdom
  • Freelance
  • • Developed co-branded identity and guidelines for VisitBritain • Conceptualised and executed campaign ideas for AQA examination board • Designed reports for the British Business Bank, Government Office for Science, Institute of Asset Management and NHS England • Created a multi-channel campaign for Innovate UK, including a report, animation and social content • Designed employee communications for EDF, Glenmorangie, Health Education England and the Home Office

2015

Designer

Zone

Sep 2015 - Oct 2015
  • London, United Kingdom
  • Freelance
  • Designed print materials for Prezzo and digital content for Gatwick Airport

2015

Jul 2015 - Sep 2015
  • London, United Kingdom
  • Freelance
  • Created digital content for Allianz, Avis, Budget, Cathedral City, Clover, Volvo, Wilkinson Sword

2015

Senior Designer & Art Director

MSL Group

Jul 2014 - Aug 2015
  • London, United Kingdom
  • Full Time
  • • Generated campaign ideas and social content for Premiere Estates Wine • Designed and developed always-on content and PR toolkits for European and global markets for Always, Febreze, Fixodent, Herbal Essences, Oral-B and Vicks • Created event collateral for Mexico Tourism Board’s Year of Mexico in the UK

2014

May 2014 - Aug 2014
  • London, United Kingdom
  • Freelance
  • • Developed brand identity for UK Trade and Investment’s UK Pavilion at Milan Expo 2015 • Designed content website for Crossrail’s internal communications

2014

Apr 2014 - May 2014
  • London, United Kingdom
  • Freelance
  • Designed responsive website designs for financial services client (pitch)

2013

Designer

Likely

Nov 2013 - Apr 2013
  • London, United Kingdom
  • Freelance
  • Clients: Coca Cola, Coke Zero, Fanta, Powerade, Nestea and Sprite • Designed and developed social media campaigns for several of the Coca Cola Company‘s brands for northern and southern-central Europe • Created brand strategy and identity for Luxe Life, the UK’s fastest growing online community for the 50+ market, growing from zero to over 10K followers in just over two months • Designed user interface for Likely’s proprietary software which analyses social media’s most engaging content • Developed user experience and wireframes for Likely’s website

2013

Digital Creative Lead

BETA

Jul 2012 - Sep 2013
  • London, United Kingdom
  • Full Time
  • Clients: City Jet, English National Opera, Nuffield Health and Royal Mail • Generated campaign ideas for a successful new business pitch for Virgin Games • Collaborated with the art and TV departments to ensure consistency across integrated campaigns • Developed brand look and feel, including website relaunch for High50, a digital lifestyle magazine for the 50+ market

2012

Lead Designer & Art Director

Time Inc UK

Mar 2011 - Jul 2012
  • London, United Kingdom
  • Full Time
  • Clients: Adidas, Boots, Christian Dior, COI, Estée Lauder, Ford, GSK, L’Oreal, Nintendo, P&G, Philips, TK Maxx, Unilever and Volkswagen • Winner, Revolution Award 2012, 2011 (shortlist) • Winner, CEO Award 2011, IPC Advertising Awards • Created campaigns from concept through to delivery across all digital advertising for Marie Claire, InStyle, Look, GoodtoKnow and Rugby World • Art directed and managed a team of designers • Managed contributions from partner agencies, developers and copywriters • Lead workshops on mobile advertising and app development, social media’s impact on advertising and the basics of web development

2011

Senior Designer

Time Inc UK

Mar 2010 - Apr 2011
  • London, United Kingdom
  • Full Time

2010

Digital Art Editor

Time Inc UK

Mar 2008 - Apr 2010
  • London, United Kingdom
  • Full Time

2008

Mid-weight Designer

Every1

Nov 2007 - Mar 2008
  • London, United Kingdom
  • Full Time
  • Clients: Icon Films Warner Music Entertainment and Channel 4 • Responsible for all communication materials for the company's relaunch as an integrated agency.

2007

Digital, Print Designer Europe and Australia

PlanetOut

Jul 2005 - Aug 2007
  • London, United Kingdom
  • Full Time
  • Sole designer for the European headquarters of the world’s largest Gay and Lesbian lifestyle website. Clients: Sony Ericsson, Philips, Estée Lauder, L’Oreal and MSN Messenger • Conceptualised and executed co-branded digital campaigns (banner adverts, bespoke emails and microsites) for a variety of clients • Implemented in-house branding and advertising campaigns for the UK, European and Australian markets

2004

Feb 2003 - Aug 2004
  • New York, United States
  • Full Time
  • Sole designer for Baruch College, home to one of America's top business schools. • Conceptualised and implemented institutional identity and design for all advertising, signage, and marketing communications including course catalog. • Responsible for all aspects of production including vendor selection, cost estimation and press approvals. • Managed the re-design and maintenance of the university website and electronic correspondence.

2002

Graphic Designer

The Public Theatre

Sep 2000 - Sep 2002
  • New York, United States
  • Full Time
  • Junior designer under the art direction of Paula Scher and Pentagram design for the historic Public Theater, Shakespeare in the Park and Joe's Pub cabaret theatre. • Designed and executed all advertising, posters, and marketing communications. • Responsible for all aspects of the pre-production and press approvals.

Education

2016

Feb 2014 - Nov 2016
  • London, United Kingdom
  • • Telling Stories with Data Visualisation • Mastering Google Adwords, Facebook and Instagram Ads • Six Stages for an Awesome Digital Marketing Strategy • Design Sketching for Creative Thinking • Creating Great Minimum Viable Products

2012

Jun 2010 - Sep 2012
  • London, United Kingdom
  • • Managing Poor Performance • Coaching and Developing Performance • Motivating Teams and Individual Performance

2005

Aug 2004 - Jun 2005
  • London, United Kingdom
  • Camberwell College of Arts Master of Arts: Graphic Design Took courses in letterpress and screen printing at London College of Communication while working on my Master's degree at Camberwell

2002

Visual Branding

School of Visual Arts

Oct 2002 - Dec 2002
  • New York, United States

2002

post-graduate certificate in Web Design

United Digital Artists

Jun 2002 - Jun 2002
  • New York, United States

2000

Bachelor of Science

New York University

Aug 1996 - Jun 2000
  • New York, United States
  • Major: Graphic Communication Management & Technology Specialization in photography Graduated Magna Cum Laude

Awards

2012

Revolution Award, Media Effectiveness, Winner Automotive Category

Revolution

  • Ford Fiesta, Love the Summer Vibes Campaign IPC Media (Time Inc)/Mindshare/Ford

2011

IPC advertising CEO award, Winner

IPC Media

2011

Revolution Award, Media Effectiveness, Short List

Revolution

  • Ford Fiesta, Last of the Summer Vibes Campaign IPC Media (Time Inc)/Mindshare/Ford

2010

IPC Advertising Award, Short List

IPC Media