Janine Stromberg

Freelance Designer/Art Director

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  • LocationLondon, United Kingdom

Projects

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About me

 

I’m Janine, art director. New Yorker by birth, Londoner by choice. I have 16+ years experience, beginning my career as a print designer, and most recently working as a digital creative. The variety of experience that I have accumulated has enabled me to generate campaign strategies across multiple platforms, overseeing projects from concept to delivery. What excites me most is how technology adds a new dimension to the telling of a brand’s story. I am currently looking for new opportunities to help brands connect to audiences through creative ideas.

Skills

 

  • Advertising
  • Branding
  • Corporate Identity
  • Print Design
  • Art Direction
  • Websites
  • Typography
  • Brand Design
  • Brand Identity
  • Design
  • Design Strategy
  • Logo Design
  • Illustrator
  • Indesign
  • Photoshop

Work history

Currently

Freelance Designer & Art Director

Redhouse Lane

Oct 2015
  • Clients: AQA, British Business Bank, EDF, Glenmorangie, Government Office for Science, Health Education England, Home Office, Innovate UK, Institute of Asset Management, NHS England, UKTI

2016

Freelance Designer

Leagas Delaney

Jul 2016 - Aug 2016
  • Developed brand book for Value Retail

2015

Freelance Designer

Zone

Sep 2015 - Oct 2015
  • Clients: Prezzo, Gatwick Airport and University of the Arts London

2015

Freelance Conceptual Designer

The Social Partners

Jul 2015 - Sep 2015
  • Clients: Allianz, Avis, Budget, Cathedral City, Clover, Volvo, Wilkinson Sword

2015

Senior Designer & Art Director

Mslgroup

Jul 2014 - Aug 2015
  • Clients: P&G (Always, Febreze, Fixodent, OralB, Vicks), Mexico Tourism Board, Value Retail

2014

Freelance Designer

Redhouse Lane

May 2014 - Aug 2014
  • Clients: UK Trade and Investment, Crossrail • Developed brand identity for the UK Pavilion at the Milan Expo • Designed content website for Crossrail's internal communications

2014

Freelance Designer

Likely

Apr 2014 - Jul 2014

2014

Freelance Designer

Arthur

Apr 2014 - May 2014
  • • Designed financial services website for a pitch

2013

Digital Creative Lead

Beta

Jul 2012 - Sep 2013
  • Clients: City Jet, English National Opera, Nuffield Health and Royal Mail • Generated campaign ideas for a successful new business pitch for Virgin Games • Collaborated with the art and TV departments to ensure consistency across integrated campaigns • Developed brand look and feel, including website relaunch for High50, a digital lifestyle magazine for the 50+ market

2013

Freelance Designer

Likely

Nov 2013 - Apr 2013
  • Clients: Coca Cola, Coke Zero, Fanta, Powerade, Nestea and Sprite • Designed and developed social media campaigns for several of the Coca Cola Company‘s brands for northern and southern-central Europe • Created brand strategy and identity for Luxe Life, the UK’s fastest growing online community for the 50+ market, growing from zero to over 10K followers in just over two months • Designed user interface for Likely’s proprietary software which analyses social media’s most engaging content • Developed user experience and wireframes for Likely’s website

2012

Lead Designer & Art Director

Timeinc UK

Mar 2011 - Jul 2012
  • Clients: Adidas, Boots, Christian Dior, COI, Estée Lauder, Ford, GSK, L’Oreal, Nintendo, P&G, Philips, TK Maxx, Unilever and Volkswagen • Winner, Revolution Award 2012, 2011 (shortlist) • Winner, CEO Award 2011, IPC Advertising Awards • Created campaigns from concept through to delivery across all digital advertising for Marie Claire, InStyle, Look, GoodtoKnow and Rugby World • Art directed and managed a team of designers • Managed contributions from partner agencies, developers and copywriters • Lead workshops on mobile advertising and app development, social media’s impact on advertising and the basics of web development

2011

Senior Designer

Timeinc UK

Mar 2010 - Apr 2011

2010

Digital Art Editor

Timeinc UK

Mar 2008 - Apr 2010

2008

Mid-weight Designer

One Brand Communication

Nov 2007 - Mar 2008
  • Clients: Icon Films Warner Music Entertainment and Channel 4 • Responsible for all communication materials for the company's relaunch as an integrated agency.

2007

Digital, Print Designer Europe and Australia

Planetout UK

Jul 2005 - Aug 2007
  • Sole designer for the European headquarters of the world’s largest Gay and Lesbian lifestyle website. Clients: Sony Ericsson, Philips, Estée Lauder, L’Oreal and MSN Messenger • Conceptualised and executed co-branded digital campaigns (banner adverts, bespoke emails and microsites) for a variety of clients • Implemented in-house branding and advertising campaigns for the UK, European and Australian markets

2004

Art Director

Baruch College

Feb 2003 - Aug 2004
  • Sole designer for Baruch College, home to one of America's top business schools. • Conceptualised and implemented institutional identity and design for all advertising, signage, and marketing communications including course catalog. * Responsible for all aspects of production including vendor selection, cost estimation and press approvals. * Managed the re-design and maintenance of the university website and electronic correspondence.

2002

Graphic Designer

The Public Theatre

Sep 2000 - Sep 2002
  • Junior designer under the art direction of Paula Scher and Pentagram design for the historic Public Theater, Shakespeare in the Park and Joe's Pub cabaret theatre. • Designed and executed all advertising, posters, and marketing communications. • Responsible for all aspects of the pre-production and press approvals.

Education

2005

Graphic Design

University of the Arts London

Jul 2004 - Jul 2005
  • Took courses in letterpress and screen printing at London College of Communication while studying at Camberwell

2000

Graphic Communication Management and Technology

New York University

Jul 1996 - Jan 2000
  • Specialization in photography Graduated Magna Cum Laude

Awards

2012

Revolution Award, Winner Automotive Category

Revolution Awards

2011

IPC advertising CEO award, Winner

2011

Revolution Award, Short List

2010

IPC Advertising Award, Short List