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Lina Pio

Senior Designer

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  • LevelSenior
  • LocationUnited Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsUI & UX Designer - Website & Digital Designer - Art Director


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Do you really want to delete project ARGOS?

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Do you really want to delete project BLINK BOX KIDS APP?

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Do you really want to delete project SKYPE.COM REDESIGN?

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Do you really want to delete project UBUNTU PHONE BROWSER?

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Do you really want to delete project UBUNTU PHONE CALENDAR?

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Do you really want to delete project SHAZAM FOR IPAD & ANDROID TABLET?

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Do you really want to delete project SKYPE ON TV KEYBOARD?

About me

I'm passionate about creating beautiful, usable experiences. I love technology and enjoy translating it to others. I've lead design projects for Skype, Microsoft, Shazam, Argos, Canonical, and Blinkbox Video on Demand through the full lifecycle of design and development: from user research, requirements gathering, to design concepts, visual polish, and development.


  • Mobile
  • Applications
  • CSS
  • Design
  • Html
  • Interface Design
  • Creative Direction
  • Interactive Design
  • Web Interface Design
  • UX Design
  • UI Design

Work history


Senior Designer


Mar 2015


R & Design Team Lead


May 2014 - Mar 2015
  • Headed design vision at Argos for web and apps. Looked after concept stages through to design, development and testing, and collaborating with wider product and leadership teams to deliver a responsive, and visionary redesign for Argos within a Beta test environment.


New Developments Design Lead


Dec 2013 - May 2014
  • Led design and development focused on new concept app for Blinkbox aimed at kids TV, advised on product development model and strategic positioning.


Lead User Experience Designer for Ubuntu Phone

Canonical Ltd

Mar 2013 - Dec 2013
  • Lead design projects for native apps on phone. Specifically looked after Browser, Clock and Calendar.


Design Lead for Android

Shazam Entertainment

Sep 2012 - Mar 2013
  • Lead the design, from UX to Visual for Android app for tablet and mobile now being used by 80 million Android users worldwide, receiving rave reviews on online blogs and journals from CNET to Engadget.


Interaction Designer


Mar 2011 - Sep 2012
  • Lead designer for Created the structural guidelines of the user interface for proposed redesign of Skype's developer site. This was based on a well defined user model and involved the assimilation and presentation of copious, highly complex information presented in a simple and easy to follow UI. Produced interactive, rapid prototypes for testing with users and internal stakeholders.


User Experience Researcher

Essential Research

Apr 2010 - Mar 2011
  • Designed and managed user research, persona development, and usability tests for: NHS, Virgin Media TiVO, O2 to, Three Mobile, BBC Worldwide.




Jun 2008 - Jun 2009
  • Restructured online database user interface, managing development agency responsible for build. Negotiated strategic merchandising space for Apple product launches to plan instore user journey with retail partners across EMEA.


UX Consultant

Taylor Alden Ltd

Jan 2007 - May 2007
  • Designed web strategy, information architecture, interaction, user flows and UI for clients.



First Class Honours, Business Management

Royal Holloway, University of London

Aug 2006 - May 2010
  • Strategic management, product and innovation management, competitive advantage and industry analysis, information systems and technology, economics.


Design Foundation

University for the Creative Arts

Aug 2005 - May 2006
  • Digital communication design. Generated innovative ideas for implementation in projects to solve communication design problems on websites. Created strategically effective communications and user interactions for projects on website campaigns.



Academic excellence scholarship, Royal Holloway, University of London