What would Argos look like today if it started tomorrow from scratch with a powerful market leading design shaped around the customer? Based on business requirements and real user testing, my work focusses on a new proposition free from current technical constraints and legacy systems. And by fitting the design within an easy to use and consistent format accross mobile, tablet and web, our team leads design by inspiring the wider digital teams to build and shape Argos as the digital retail leader. I was asked to focus on responsive web first, given their larger market share on web, extending this through to mobile, and later tablet.

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Senior Designer