I am a London-based graphic designer with 10 years experience, working nationally with clients in the Arts, Culture and Not-for-Profit sectors. I understand the requirements and challenges of these sectors and see design as a way to elevate an organisation’s aims and mission. I strive to produce work that is engaging, functional and refined, with a focus on clarity of communication.
I am happy to discuss any design requirements you may have — be it an annual report, the design of a social media campaign or artwork for a show or event. Please get in touch with me to further discuss availability, cost and the scope of the project.
I look forward to hearing from you.
Projects
- Sylvia at The Old VicThe challenge was to create a strong and definitive image for the show. Early routes explored a much more heavily layered, collage-style direction, concepts that were more period in feel, as well as routes more inspired by modern graffiti. Over time we gradually stripped these ideas back, allowing the cast photo to become more prominent whilst maintaining the paint as a contrasting element. The graffiti approach was adapted into a more paintbrush style effect, with excerpts of original, handwrit
- The Old Vic Season 2021-2022Each year the artwork for Old Vic seasons is updated and refreshed within the framework of the brand identity, which is completely typographic in nature. The 2021–2022 season was the first time the theatre had presented a full season of plays since before the global pandemic. The approach I took for the artwork was to strip everything back to its most basic parts – using only one single colour per production, all black text, and a single, bright colour for the season announcement. After a year
- The Old Vic Season 2022-2023For the 2022–2023 season artwork I introduced a textured gradient background, which was a departure from the usual approach of using solid colour. The inspiration came from the look of the theatre building, which has a two-colour paint job on the facade. I reintroduced the use of multiple text colours after the previous season artwork had relied entirely on black text and this gradient approach was then applied across all artwork in the season. There are limitations inherent in the visual ident
- OV Extra membership schemeIllustration assets for OV Extra, a loyalty scheme for The Old Vic theatre. The concept positioned the theatre as being the centre of life in the local area, both day and night. Upon launch it had the fastest sign-up rate of any previous membership scheme. View the full animated video on Youtube. Additional concept work, illustration & project management by Char Summers & Sinead Blatch. Animation by Cub Studio.
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Work history
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Freelance Graphic DesignerFreelance
London, United KingdomFreelance
I initially began freelancing part-time during 2020, and have now made this my full-time focus. I have worked on brand campaigns, brochures, reports and social media assets for organisations such as Stonewall, English National Ballet, Make a Wish Foundation, Hibiscus, Diocese of Blackburn, Home Start UK, Prospectus and The Joy Club.
Senior Graphic DesignerThe Old Vic Theatre
- London, United KingdomFull Time
As the Senior Designer on the extremely busy and fast-paced Design & Communications team my role involved being the creative lead on all production campaign and season artwork projects (both print and digital), implementing and maintaining the theatre’s brand identity, managing design requests from all internal teams, supervising the junior designers and working closely with the Marketing Managers on larger brand and production projects.
Notably, I designed artwork for over 20 main stage productions, created impactful campaigns for shows such as Sylvia, A Very Expensive Poison and The 47th, designed internal wayfinding to compliment a major refurbishment project, and built upon the 2016 Pentagram rebrand to help make the visual identity more digitally friendly.
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Skills
- Adobe Indesign
- Adobe Photoshop
- Adobe Illustrator
- Adobe After Effects
- Adobe Premiere Pro
- Graphic Design
- Editorial Design
- Brand Identity
- Illustration
Education
Typography Summer SchoolRoyal College of Art
- London, United Kingdom
Adobe Premier Pro Video Editing Short CourseUniversity of The Arts London (UAL)
- London, United Kingdom
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