I am a London-based graphic designer with 10 years experience, working nationally with clients in the Arts, Not-for-Profit and Education sectors. I understand the requirements and challenges of these sectors and see design as a way to elevate an organisation’s aims and mission. I strive to produce work that is engaging, functional and refined, with a focus on clarity of communication.
I am happy to discuss any design requirements you may have — be it an annual report, the design of a social media campaign or artwork for a show or event. Please get in touch with me to further discuss availability, cost and the scope of the project.
I look forward to hearing from you.
Projects
- Guildhall School of Music & Drama Spring 2025 seasonEach year Guildhall School runs three seasons of productions to showcase the work of final year students across drama, music and production arts. For the spring 2025 season I refreshed the look, bringing in a simpler and bolder headline and a more striking use of photography. This photography was complimented by the use of a bright, fresh green, which was printed as a neon spot colour for maximum impact – this worked particularly well on the 4-page flyer, as it stood out noticeably amongst comp
- Guildhall x EFG Jazz FestivalGuildhall x EFG London Jazz Festival is a yearly music festival that coincides with the Barbican Jazz Festival. The identity for the festival had remained the same for the previous few years so I was eager to create something new and distinct that would help it stand up against the more prominent Barbican marketing. Using the alignment of the Guildhall logo as a starting point, I found a way to align the various sections of the title via the vertical stems of the lettering. This gave the wordin
- Sylvia at The Old VicThe challenge was to create a strong and definitive image for the show. Early routes explored a much more heavily layered, collage-style direction, concepts that were more period in feel, as well as routes more inspired by modern graffiti. Over time we gradually stripped these ideas back, allowing the cast photo to become more prominent whilst maintaining the paint as a contrasting element. The graffiti approach was adapted into a more paintbrush style effect, with excerpts of original, handwrit
- The Old Vic Season 2021-2022Each year the artwork for Old Vic seasons is updated and refreshed within the framework of the brand identity, which is completely typographic in nature. The 2021–2022 season was the first time the theatre had presented a full season of plays since before the global pandemic. The approach I took for the artwork was to strip everything back to its most basic parts – using only one single colour per production, all black text, and a single, bright colour for the season announcement. After a year
- The Old Vic Season 2022-2023For the 2022–2023 season artwork I introduced a textured gradient background, which was a departure from the usual approach of using solid colour. The inspiration came from the look of the theatre building, which has a two-colour paint job on the facade. I reintroduced the use of multiple text colours after the previous season artwork had relied entirely on black text and this gradient approach was then applied across all artwork in the season. There are limitations inherent in the visual ident
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Work history
Graphic Designer & Brand ManagerGuildhall School Of Music & Drama
London, United KingdomFull Time
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Freelance Graphic DesignerFreelance
London, United KingdomFreelance
I initially began freelancing part-time during 2020, and have now made this my full-time focus. I have worked on brand campaigns, brochures, reports and social media assets for organisations such as Stonewall, English National Ballet, Make a Wish Foundation, Hibiscus, Diocese of Blackburn, Home Start UK, Prospectus and The Joy Club.
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Skills
- Adobe Indesign
- Adobe Photoshop
- Adobe Illustrator
- Adobe After Effects
- Adobe Premiere Pro
- Graphic Design
- Editorial Design
- Brand Identity
- Illustration
Education
Typography Summer SchoolRoyal College of Art
- London, United Kingdom
Adobe Premier Pro Video Editing Short CourseUniversity of The Arts London (UAL)
- London, United Kingdom
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