OV Extra membership scheme

  • Matt Lane-Dixon

Illustration assets for OV Extra, a loyalty scheme for The Old Vic theatre. The concept positioned the theatre as being the centre of life in the local area, both day and night. Upon launch it had the fastest sign-up rate of any previous membership scheme. View the full animated video on Youtube. Additional concept work, illustration & project management by Char Summers & Sinead Blatch. Animation by Cub Studio.