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Michael Piggott

Digital & Social Media Manager

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  • LevelMid Level
  • LocationTeddington, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDigital Marketing Manager

Projects

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Projects Tagged In

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About me

A creative digital marketer with strong experience in content creation, curation and digital strategy - in particular website design, development and crafting engaging content, working with various content creators across the marketing industry. I am at home in a fast-paced, nimble and 'test and learn' type of environment, one that nurtures creativity and expression. On a personal level I am big into words. I write and perform spoken word poetry around London at various nights and events. I am also in the middle of writing a film screenplay.

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Skills

  • Digital Marketing
  • Content
  • Copywriting Editorial
  • Digital Content
  • Spoken Word
  • Performance Poetry
  • Writing Poetry
  • Poetry

Work history

Currently

Digital Marketing Manager

The Marketing Society

Jan 2013
  • Teddington, United Kingdom
  • Full Time
  • I manage the digital, content and social media strategy for The Marketing Society globally. Digitally, this includes our online Clubhouse (marketingsociety.com) and Excellence Awards site (marketingsocietyawards.com) and a host of other microsites we run annually. I also manage our content across UK, APAC, Middle East, India and the USA - creating, curating and shaping our programme via a pool of industry-leading bloggers, writers and creatives. I also manage all our social media platforms: Twitter, LinkedIn, Instagram, Facebook, YouTube and Tumblr. I am currently working on three major projects. 1) Implement Salesforce as our CRM system, 2) Overhaul large sections of our website to reflect our global presence in our hubs round the world, 3) Move the business to marketing automation and more personalised comms (via Pardot). Highlights to date: - Launch of digital Clubhouse on mobile (+20% traffic in 2 years) - Development of content programme (doubled site traffic in 4 years) - Overhaul of our marketing communications programme and delivery - Growth of our presence on social media (continued increase in engagement metrics year on year)

2012

Marketing Manager

Integer Research

Oct 2010 - Sep 2012
  • London, United Kingdom
  • Full Time
  • Integer Research is a consultancy and publisher to a range of global commodity markets. Its services are used by a range of clients worldwide, including commodity producers, financial institutions and government agencies. Primarily, Integer is a publisher of market reports, consultancy and an organiser of global conferences. I was solely responsible for marketing publications across all business areas (emissions, fertilizers, wire and cable). • Worked closely with analysts and sales to plan and deliver targeted on- and off-line campaigns across multiple channels in line with regular releases and new product launches • Instrumental in bringing new publications to market on a regular basis across multiple industries. Promoted primarily through content-driven marketing via our website, SEO, PPC, social, email, video, media/press partnerships - resulted in over 40 new subscribers in a new-to-market product • Developed and managed complex marketing plan and budget for all publications across business

2010

Marketing Specialist

Thomson Reuters

Feb 2008 - Sep 2010
  • London, United Kingdom
  • Full Time
  • Owned by Thomson Reuters (a world-leading information provider), Sweet & Maxwell is one of the UK's most respected publishers, with over 200 years of history and heritage in legal publishing. Marketed one of the company's largest online legal research brands, Lawtel - my role has a wide remit in terms of responsibility, scope, branding and communication across senior levels of the business. • Worked with sales and business units on lead-gen and retention campaigns, key results included: £10k new sales in first quarter and over 400 product-based email alerts set up by customers. • Created high-profile internal campaign to raise brand awareness and USPs to boost business. • Delivered targeted and timely customer communications, including a monthly enewsletter to 50,000 subscribers, as well as complex customer retention pieces, such as product bundles • Responsible for the planning, delivery and execution of 10-15 events a year to aid retention and drive new sales - including forging partnerships with Law Societies and large media organisations

Education

2004

BA(Hons) Law Marketing

University of the West of England

Sep 2001 - May 2004
  • Bristol, United Kingdom

2001

A levels: business and economics, history, law

Brockenhurst College

Sep 1999 - May 2001
  • Brockenhurst, United Kingdom