Michael Piggott
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Michael Piggott

Editor, writer, podcast creatorLondon, United Kingdom
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Michael Piggott
Available

Michael Piggott

Editor, writer, podcast creatorLondon, United Kingdom
About me
Since 2013 I've shaped and led The Marketing Society’s editorial, digital and content strategy, working with CMOs, marketing directors, CEOs, authors, and heads of strategy to produce culturally relevant content that resonates with marketing leaders worldwide. Since the start of 2021 I moved into the freelance world, and now work for a variety of agencies and publishers on editorial, content, podcasts and things of that nature. I also write and perform spoken word around London at various events, and I'm writing my first screenplay.
Projects
  • Launched 'Marketing Starter For Ten' audio podcast series
    Launched 'Marketing Starter For Ten' audio podcast seriesAs part of my content work at The Marketing Society I recently launched an audio series called 'Starter for ten', a series of ten-minute talks about things of interest to marketers. The first one was with author The Anatomy of Humbug and Why Does The Pedlar Sing?, Paul Feldwick, talking about fame. You can listen to the talk here https://podcasts.marketingsociety.com/episode/marketing-starter-for-ten-author-paul-feldwick-talks-about-fame
  • The Indie Scene, now on LinkedIn
    The Indie Scene, now on LinkedInRecently launched The Indie Scene page on LinkedIn. If you're into music, check it out, follow, comment... listen and support the new bands coming through etc. https://www.linkedin.com/company/the-indie-scene
  • Royal Blood's third album, Typhoons. My review for The Indie Scene.
    Royal Blood's third album, Typhoons. My review for The Indie Scene.I've recently started writing for music website, The Indie Scene. Here's my review of Royal Blood's latest album. https://www.theindiescene.co.uk/album-reviews/royal-blood-typhoons
  • Celebrating eleven issues of Marketing Society publication, EMPOWER
    Celebrating eleven issues of Marketing Society publication, EMPOWERI launched Empower, a digital publication for The Marketing Society, in June 2019. Initially it came out once a quarter. After a few issues I made it bi-monthly. Some of the most popular issues have been the 'community and togetherness issue (May 2020) and 'divided and connected' (July 2020). The picture below is taken from the most recent issue, 'empathy and humanity' (Mar 2021). https://marketingsociety.com/empower-publication
  • Welcome to the new Marketing Society podcast channel
    Welcome to the new Marketing Society podcast channelFor two years I had The Marketing Society podcast channel on Soundcloud. I amassed over 20,000 listens of the podcasts in that time. In 2021 I decided it needed an upgrade. The result is a much more professional looking platform for the pods. https://podcasts.marketingsociety.com/
  • Trainspotting's 'choose life' speech, rewritten in 2017 for a competition
    Trainspotting's 'choose life' speech, rewritten in 2017 for a competitionEveryone, well, everyone who grew up in the '90s, knows Trainspotting's famous 'choose life' speech. And recently – with the release of sequel, T2 – there was a Creative Review competition to rewrite it. So I entered and came second.... this is basically my 'this one time at Band Camp' anecdote. Anyway, here's what I wrote:
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Projects credited in
  • How Dyslexia Can Be Your Superpower
    How Dyslexia Can Be Your SuperpowerUntil very recently, many sperm banks rejected donors that had dyslexia - it was perceived to be a disability. However, with 35% of entreprenuts being dyslexic and 40% of self-made millionaires - including Richard Branson, Anita Roddick, Steve Jobs, Jo Malone, Walt Disney, Holly Tucker, Albert Einstein, and countless more - this has made me reflect on my own dyslexia. I’ve found that the skills that dyslexia amplifies are in-fact superpowers, not only if you want to be an entrepreneur - but f
  • GEMMA GREAVES, MANAGING DIRECTOR AT THE MARKETING SOCIETY & PRESIDENT OF THE SOLUS CLUB GIVES US SOME TOP TIPS ON SUCCESS
    GEMMA GREAVES, MANAGING DIRECTOR AT THE MARKETING SOCIETY & PRESIDENT OF THE SOLUS CLUB GIVES US SOME TOP TIPS ON SUCCESSTo celebrate International Women’s Day, Gemma Greaves, Managing Director at The Marketing Societyand the (first) female president of the Solus Club, spoke to us about her top-tips on success in the creative industries. Over the rest of the week, we’ll be highlighting their work, thoughts on what it means to them to be in the creative industries, their inspirations, aspirations, iconic role models and sage words of advice.
  • Interview with Bo Jakubenko - Marketing Society
    Interview with Bo Jakubenko - Marketing SocietyWe catch up with Bo Jakubenko, global marketing manager of Treasury Wine Estates and our Young Marketing Leader of the Year, on the things she has learned through her life and career: The best advice I ever got... you can’t do everything. Focus on the things that make the biggest difference and deliver them. Don’t underestimate... the importance of taking people with you on your journey. You simply cannot operate on your own. Don’t overestimate... a consumer’s involvement in your brand. They have a million other things on their mind. Make it simple for them to choose your brand. The experience that taught me most... was growing up in a big family, it naturally gave me a thicker skin. It also taught me to be mindful of others and to compromise at times as everybody’s opinion mattered. The most fun I had... being a kid. I recently read a quote from a man who said: “My five-year-old son said, ‘If a Happy Meal is for kids, then grown-ups must eat Sad Meals’ and it was the most real thing I’ve ever heard.” This made me laugh. I think we’ve got a lot to learn from kids. The worst moment… finishing the Harry Potter books. I felt empty for months. My peak career experience… moving from Melbourne, Australia to London for work. It has been a challenge in both a personal and professional sense, but it has taught me to adapt to new situations much faster than I would have in the past. I would advise anyone currently thinking about a move overseas to do the same – you won’t regret it. By Orianna Rosa Royle, Digital Assistant at The Marketing Society. Written copy originally appeared in our September issue of Market Leader. Tags: Bo Jakubenko, young marketing leader of the year, Market Leader, orianna rosa royle Read more at https://www.marketingsociety.com/the-cinema/treasury-wine-estates-bo-jakubenkos-advice-young-marketers#esYEsDo7l2fJARrf.99
  • The Marketing Society Annual Conference 2015
    The Marketing Society Annual Conference 2015As part of the team at MBA I created an identity and content for The Marketing Society’s annual conference in 2015. The goal was to maintain the prestige of the event, compared to previous years, promote interest and as a result sell tickets. The overarching theme ‘Beyond’ was transformed into a wormhole identity which perfectly embodies the idea of pushing boundaries and exploring the unknown. Both day and night events successfully sold out and supporting signage helped guide attendees to thei
  • The Marketing Society Awards For Excellence
    The Marketing Society Awards For ExcellenceThe Marketing Society Awards For Excellence
  • The Marketing Society Annual Conference
    The Marketing Society Annual ConferenceThe Marketing Society Annual Conference
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Work history
    THE INDIE SCENE logo
    THE INDIE SCENE logo
    Music criticTHE INDIE SCENE
    London, United KingdomFreelance
    I've recently started writing for music website, The Indie Scene. My first review was Royal Blood's third album, Typhoons, which you can read here https://www.theindiescene.co.uk/album-reviews/royal-blood-typhoons At university in Bristol I used to DJ funky house. I've played guitar (badly) for years, and always had a love of music. I wanted to spread my wings as a writer and start writing about music. So here I am.
    Mikey P logo
    Mikey P logo
    Editor, writer, podcast creatorMikey P
    London, United KingdomFreelance
    At the beginning of 2021 I needed a change, and so made the move into the freelance world. After sixteen years in full time roles it was time for a new challenge. Since becoming freelance I've continued to work as a sort of Editor-at-Large for The Marketing Society (creating publications, content and podcasts) and also for provided editorial and content work for others, including an ecommerce startup publisher called CheckoutScout (checkoutscout.com), Propeller Group, Global Media & Entertainment, as well as a variety of other agencies and publishers on projects.
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Skills
  • Digital Marketing
  • Content
  • Copywriting Editorial
  • Digital Content
  • Spoken Word
  • Performance Poetry
  • Editorial Content
  • Editorial Commissioning
  • Podcasting
  • Social Media
Education
    U
    U
    BA(Hons) Law MarketingUniversity of the West of England
     - Bristol, United Kingdom
    B
    B
    A levels: business and economics, history, lawBrockenhurst College
     - Brockenhurst, United Kingdom