Hi, I'm Sab. I'm a Senior UX/UI Designer based in London with over 7 years experience. I weirdly enjoy tight deadlines, chicken katsu (not so weird) and being the glue in between multiple departments to make sure all executions are linked up consistently...because no one wants to see a long-copy ad thrown on to a header image.Locked Pro Plan feature
Responsible for design sign-off within the UX and development teams. Facilitated and implemented efficiencies between the creative and content dev teams. Contributed to multi-variant tests to provide data-led design conclusions. Developed an atomic design system to be integrated internally and externally. Owned in-store and online executions from defining the problem statement to delivery. Accountable for UX/UI within a project workstream known for consistently delivering quality and value.
Developed atomic design system and digital brand guidelines for Torca, a brand new fintech startup, requiring consistency, unified principles and high visual impact to stand out from their competitors.
Rebranded and designed the corporate website for euNetworks, a leader in the b2b networking space, looking to align their visual identity with the innovative business services provided.
Owned client-relationships and UX/UI direction within the business. Introduced design and development collaboration throughout the process. Managed, presented and won multiple new-business pitches for companies including Next and Dunelm. Implemented user-focused thinking into business-wide strategy. Responsible for teaching wider design team to think digitally without limiting creativity.
Utilised agency and start-up experience to identify efficiencies and increased collaboration within the design process. Partnered with the Head of UX to help steer team direction and development. Conducted multiple stakeholder and user interviews to develop RI Design Principles based on current perspective and aspiration. Owned site-wide header redesign project taking user needs, business KPIs, and technical limitations into account.
Worked closely with the CEO to develop, enhance and future-proof the Yourfeed brand. Developed visual direction, guidelines and toolkits to be used across all platforms as well as with external partners. Integrated multiple design efficiencies to increase output. Sourced, managed and collaborated with 3rd-party development agencies.
Managed all digitally-led projects from concept to completion. Recruited and managed a digital team of four, whilst owning the relationship with external development teams. Provided internal/client-facing strategy, resource planning and 3rd-party integration consultation. Introduced rapid prototyping and pattern libraries into the agency process. Collected five industry awards.
Reported into agency founders, each both Creative and Technical Directors, on a variety of digital projects, from mobile applications, branding, application tracking system integration to development management. Delivering UX/UI for clients such as Jaguar Land Rover, King Games, Nando’s, Telefónica, Debenhams and Asda. Collected seven industry recognised awards.