Creatively driven in multiple fields with a wide knowledge of creating and producing high-end projects from concept to delivery.
I have worked on projects ranging from photoshoots, social/digital campaigns, video direction, styling, store launches to experiential events.
I'm an enthusiastic and highly motivated Art Director for print and digital along with live events. I have worked in creative positions that utilise my Art Direction & Graphic Design experience along with my passion for driving projects forward and manage a team to deliver its success. These strengths enable me to make a positive and innovative contribution to each project.
With my experience, I feel I can be a multi-faceted resource to any creative studio.
Having worked with some leading brands such as Nike, Google, Facebook, Snapchat, O2, Vans, Nikon, HTC, Oakley, Three, Jeep, EA Games and Ford I feel I am conversant with running a successful project with exceptional client relationship handling.
A brief background on my career - Started my creative life by working as a Visual Merchandiser for American Apparel which leads to a chance meeting with stylist Jodie Barnes. I began assisting Jodie on LFW and editorial shoots whilst maintaining my AA role.
From here I started working for Urb-Orbis building up a design department from scratch, whilst asset managing various big client accounts. I progressed with the company to Lead Designer working on store launches, editorial content and event design.
I moved with the company and helped set up FM's production arm - Prime & Fire. Within P&F I continued to develop my skills, eventually becoming Creative Director of Design for all production jobs.
Most recently, I moved to BrandFuel whereas 2D Design TL, I have Art Directed various jobs for Google, Facebook and Snapchat.
Projects
- Nike - The PoolOne of the most ambitious projects in BMX, I worked with a team to produced a unique pop-up BMX skatepark in a soon-to-be demolished swimming pool in Dagenham, London. The park saw a huge opening competition which set off a month long set of activations which included: daily open sessions, private core community and retail sessions, local community activities and PE school lessons. I was the lead designer for this event, which entailed me helping to design the layout of the main skatepark, mini
- Volvo - First Up, First DownThe First Up, First Down series was 4 edit series of videos which brought together the new Volvo XC60 with world class athletes. My role on this project was to produce and direct the windsurf specific edit which featured Olympic windsurfer Bryony Shaw. We shot the complete edit over the course of 3 days on the west coast of Ireland. We had to work around the weather meaning the shooting schedule I created had the be adaptable at any given time. It was also my role to interview Bryony for a voiceover for the edit.
- HTC - One Skatepark at SelfridgesTo run alongside the Selfridges Board Games campaign we built a custom pop-up skate park within the Selfridges Hotel event space. The park was launched with a private party and open free to the public to skate for 1 month. I was the lead art director / design for the entire project. Working with both Selfridges and HTC to create logos and branding that fitted into both brand directives. This was then placed throughout the park, into the main Selfridges store. Various online marketing assets as well, were being used on product and clothing. I also managed a team of art directors and an installation company to bring the park to life. This included bespoke sticker wraps, door and window graphics and throughout the park we featured unique wall and floor effects to give each section is distinctive look.
- Nike SB - European BrandingEach year as part of seasonal directives Nike runs local, European and global events which tie in with retail product drives, global initiatives and specific local campaigns. These events have been under different Nike brands which include: Nike Action Sports, Nike 6.0, Nike SB, Nike Snowboarding, Nike Football and Nike Sportswear. Since 2010 it has been my role to lead graphics for the majority of these events for Nike. Projects have included: The Chomp Ollie Tour, which was based around a pi
- Nike SB - Phenomenal HouseAs part of Nike Football World Cup 2014 consumer event, Nike SB took over one floor of the Old Sorting Office on New Oxford street and turned it into a free bespoke pop-up skatepark with a photography exhibition and retail space included. I was the lead for this event, which started with meeting with the client and the skatepark builders in the space and making detailed plans of how it could be transformed to fit all of Nike’s requirements. This involved creating a new gallery space with over 1
- Nike Tennis - Court Club LondonTo launch new product around the Wimbledon Tennis Championships, on behalf of Nike I helped manage the redesign of 4 tennis courts on Tanner Street’ Bermonsey. With a view to energise the local community and engage with young people a series of events were held by Limelight agency including the launch with world champions Serena Williams and Roger Federer. “I think the new court is really cool. I have never played on a pink court before" – Roger. My role was to design, produce and oversee install of the whole campaign. We created 4 bespoke tennis courts, changing rooms, retail space and branded merchandise.
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Work history
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Associate Design DirectorBrandFuel
London, United KingdomFull Time
BrandFuel is an integrated, creative agency specialising in events, brand and digital.
My role was to come and take control of the all of the design output along with setting up a video arm of the business.
I have art directed many experiential projects and events for high-profile tech clients such as Snapchat, Google and Stripe along with Michelin star restaurants, hotel groups and charities.
I take a project from the initial brief and create job-winning pitches through to award winning finalised projects. I use high attention to detail to deliver champion projects with clear thought-through plans and executions.
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Creative DirectorPrime&Fire
- London, United KingdomFull Time
Continuing on my role from Urb-Orbis, I began in the company as lead graphic designer, after a short period I was promoted to Head Designer then a year later to Creative Director which involved managing a small team of in-house and freelance designers, animators and developers. Working as the Art Director for all projects produced, I oversee each project from idea creation to development through to delivery. Working with a wide selection of clients such as O2, Nike, Volvo, Jeep, Mini, HTC, Cocio and Scott Bikes. Each project has its own identity and graphic guidelines set out by myself and the client.
It is my responsibility to ensure that all creative assets/ideas are delivered on schedule whilst keeping an eye on every little detail.
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Skills
- Events
- Film
- TV
- Print Design
- Art Direction
- Design
- Directing
- Production Management
- Documentaries
- Creative Direction
- Final Cut Pro
- Illustrator
- Indesign
- Photoshop
- Powerpoint
Education
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Graphic Design: New MediaUniversity of the Creative Arts
- London, United Kingdom
Print & Digital Graphic Design