I am a freelance designer based in London, with 6 years of experience. Throughout my career, I have collaborated with a diverse clientele on a wide range of projects. With a background in working with design agencies and as an in-house graphic designer, I bring a wealth of expertise in branding, marketing collateral creations and website design. I also explore motion graphics in the form of logo reveals and short-form videos.
Projects
- Fortress Financial RebrandFortress Financial is a start-up based in North West London where they assist their clients with mortgages, wills and protection needs. At the start of 2023, the founder reached out to rebrand the company as their old identity was no longer represented the company values. The rebrand entailed a fresh and adaptive identity that can be used across multiple touch points, specifically for marketing collateral. The new identity portrays confidence, trustworthiness and security by closely stacking th
- Type Figures — Exhibition Design'Type Figures' is an exhibition design on the development of typography. Using a range of environmental interactions and digital platforms the exhibition explores multiple aspects within the subject area, such as printing technologies and letter-forms. Each room within the proposed exhibition space contains either a physical or screen-based interaction. The screen interactions within the rooms are to engage users and supplement the understanding of the information displayed within the physical
- ISTD 2019 - UlyssesThe premise of this International Society of Typographic Designers (ISTD) brief was to take a one sentence monologue, consisting of 4,391 words, and visually interpret the text in an innovative manner, to draw the attention of the reader, to engage them with a complex work of writing. This daunting piece of text, ‘Penelope’, is a stream of consciousness thus containing no punctuation and possible areas of grammatical mistakes. My approach to this brief was to create a publication where I would
- Diversity ProjectThe Diversity Project is a ‘representation of information’ brief response. The purpose of the brief was to give users a visual insight into the diversity of cultures within the University of Westminster's student body. A key approach to the project was the analysis of extensive information, and the translation of this information into graphic form. The informational material used related to five faculties within the university and the project led to a visual exploration of participating studen
- London Venture Crawl 2020The ‘London Venture Crawl’ takes students from universities to embark on an entrepreneurial journey. The Universities Creative Enterprise Centre set me the task of creating a set of infographic poster to promote the 2020 London Venture Crawl. Upon receiving the brief, a set of brand guidelines were provided to ensure that the design produced meets the requirements. The main feature that my client wanted was to have a design which contained a line which shows each destination which would be vis
- Open Day 2018The ‘Open Day’ project was designed to promote the Media, Art and Design campus at the University of Westminster. The direction I intended for the project was to design a playful poster, which spells out ‘OPEN DAY’ using geometric forms. Accompanying the poster is a short digital interaction which allows the user to go through each screen. As the screen unfolds, a piece of information is provided such as the date, time and venue of the event.
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Projects credited in
- University of Westminster, Graphic Communication Design BA (hons)The Graphic Communication Design course at Westminster aims to engender creative, critical, and reflective thinkers within a rich and varied subject area. We aim to enable students to develop and produce graphic design work that is innovative, meaningful, and suited to the genuine needs of end-users. Ours is a broad-based course that, through multi-disciplinary approaches, encourages students to engage with the social contexts of graphic design and communication. Research, visual exploratio15
- Nationwide Degree Show: The VaynerMedia CurationThe Nationwide Degree Show is a collection of work from art & design students, who's final year shows have been cancelled due to COVID19. What started as an initiative by Fresh Meet to plaster billboards across the UK with student work, has now resulted in an online collection of over 1000 submissions from over 100 universities and 17 creative disciplines. The Curation Series is a programme of student work selected by industry leaders, creative pioneers and trendsetters. Below you will find a7
Work history
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Creative DirectorDesign Flair
London, United KingdomFull Time
I have founded my own design agency, Design Flair. Design Flair specialise in branding but we also offer other services such as Website Design & Development and the creation of marketing material.
S
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Graphic DesignerSelf Employed
London, United KingdomFreelance
I’ve been a freelance designer since 2018 when I started University. The projects that I have undertaken range from publication designs, website designs & development and also the creation of brand identities. I’m also experienced with motion graphics and animations from logo reveals to short form video editing.
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Skills
- Adobe Photoshop
- Adobe Indesign
- Abobe Illustrator
- Adobe Lightroom
- Adobe After Effects
- Typography
- Graphic Design
- Print Design
- Digital Design
- Photoshop
Education
BA Graphic Communication DesignUniversity of Westminster
- London, United Kingdom
First Class Honours
Modules Include:
(Year 1)
– Visual Language and Communication
– Design Process
– Design History and Culture
– Visual Representation
– Visual Narratives
–Typography and Communication1
(Year 2)
– Representation of Information
– Typography and Communication 2
– Authorship and Interaction
– Professional Practise
– Live Project
(Year 3)
– Contextual Studies Report
– Major Project Research and Development
– Information Application
–Launch Pad
– Final Major Project
Awards
Member of the International Society of Typographic DesignersInternational Society of Typographic Designers (ISTD)
During my second year, I had the opportunity to take part within the Student Briefs and have received a membership to the ISTD.Student Excellence AwardUniversity of Westminster