Organised by We Are Social
We often talk about putting “people before platforms” when creating content for social. Right now, this has never been more important. In a world where people are becoming hyper aware of the impact of technology and AI, brands can resonate with consumers by acting in a more “human” way.
For some brands, this is achieved by being real and raw. Social media users don’t always want highly polished and broadcast quality films. Small content creation teams, using native functionalities, results in authentic output.
It’s not by chance that the preferred design aesthetics of Gen Z are scrappy and playful. And that fashion trends often play into scruffy rather than couture. It can be summarised by the desire for a more human and authentic approach to life – a realness and creative spirit that tech can’t yet comprehend or capture.
Expect to discover:
- How to understand what works and what doesn’t within your social content approach
- How brand messaging can be balanced with the need for authentic content
- How to ensure well crafted content, while still appealing to Gen Z’s aesthetics
- marketing
- advertising
- creativity
- socialmedia
- socialmediamarketing