Back on the shit dating hype - working with Atlantic Records:
For Valentines day 2021 (in the third UK lockdown) we set up a helpline/hotline for artist Maisie Peters - 0800-NOT-THE-1. We created some content for her instagram (maisiehpeters) and sent her a sim card to use for the day. The aim was to give advice to any of her fans finding the day particularly difficult.
Her 157k followers responded, with her phone getting thousands of texts throughout the day and Maisie struggling to keep up! The texts came from all over the world with people chasing her over socials to reply to them specifically, with all channels being totally flooded.