'10 Minutes With' – A Content Series for Days Brewing

A lighthearted, fast-paced interview series designed to bring together inspiring individuals from diverse backgrounds, all over a cold beer. Each guest had 10 minutes to answer 10 weird and wonderful questions, covering everything from career insights to their favourite guilty pleasures.

The Challenge
Days Brewing wanted to build brand engagement beyond product marketing by creating a content series that would resonate with its audience, drive organic social reach, and align with the brand’s values of balance, adventure, and conversation. The challenge was to create a snackable, entertaining format that felt authentic while being easy to produce and distribute.

The Solution
Developed a simple but effective interview format that encouraged spontaneity and fun while keeping conversations engaging.
Featured a mix of athletes, creatives, and wellness leaders to reflect the diversity of Days’ audience and inspire different communities.
Recorded in a relaxed, conversational style to capture the natural charisma of each guest, making it feel like a chat between friends.
Distributed across social channels & newsletters, maximising reach and engagement.

Notable Guests
Alastair Humphreys – British adventurer & author
Sophie Hellyer – Surfer & sustainability advocate
Chris Hall – Comedian
Dora Atim – Nike running coach
Jono Selvadurai – Wellness coach & Psycle instructor
Tash Bradley – Director of Interior Design at Lick Paint

The Results 
450k+ combined views across all episodes in the first 3 months.
15% increase in engagement on social media posts featuring the series.
Strengthened Days Brewing’s brand positioning as more than just a beer – but a lifestyle brand with a community-driven storytelling approach.

The series became a great conversation starter, bringing people together over a beer and proving that meaningful conversations don’t always need an agenda—sometimes, they just need 10 minutes.