17 & 52 Convent
17 and 52 Covent are a pair of luxury condominium buildings in Harlem, New York City. The creative director at Halstead Property Development Marketing and I created this identity and all of the marketing collateral. I played a large role in the creation of the brand—participating in all brainstorms, creating mood boards, designing logo options, pitching to the client, and being a sounding board for the creative director, Dia Ager.
I assisted in the design and layout of the brochure, created and updated the floorplans, and designed the building symbols, as well as defining and managing all of the print quotes and specs.
I took the most leadership with the digital side of the brand, proposing and executing the design of the website. I chose split screen scrolling to showcase the duality of the project. Visit the live site.