2018 TERREX Blank Canvas PR campaign
The most refreshing thing about a blank canvas is that it’s untouched. It’s something that can be projected on to, both psychologically, emotionally and physically.
The Project
adidas TERREX wanted to depict first-hand the environmental impact of climate change. To do so, they teamed up with Emma Stibbon, a landscape artist who works primarily with ink and charcoal on paper, and Project Pressure, a charity documenting the world's vanishing glaciers.
Ludwig's Way
Ludwig led the project creation and execution, channeling the boundless talent and environmental passion of Stibbon, Project Pressure and adidas. Our creative team conceptualised the blank canvas idea as an analogy between an artist's work on a canvas and the unique trail experience recorded by every mark, stain and mud splat of your outdoor adventure on a 3D blank canvas that is the Zero Dye shoe.
The Result
The film on social media generated a buzz highlighting the very real impact of climate change while communicating adidas' engagement towards sustainability through their no-dye process. Zero dye means less water waste, thus saving resources by using materials in their natural colour. adidas show their respect for the environment though this sustainable technique, while still delivering their signature performance and style.
- LUDWIGCOLLAB CREATIVE DIRECTION AND SCRIPT Gus&Joe - the Netherlands