This project was to design an identity for the Architectural and Interior Architectural Design (A-IAD) course studio. The name of the studio was “Generator”. We were given the choice of changing the name of the studio but I decided to keep it the same as I liked the idea they had behind the name, which was to have the studio represent a place where fresh, innovative ideas are formed. Their requirements were to have the identity look modern, sophisticated and black and white/greyscale. I based my idea around the pattern you’d see on a power generator as I thought this would be a good way of portraying the idea behind the name of the studio.
Alternate Logo 1
Alternate Logo 2