A name and visual identity for Dear Money

Rooted in radical care, kindness, and inclusivity Dear Money is a zero-shame programme for those who want to transform their relationship with money. To bring the idea to life I worked with the founders, Sal and Gauri, to develop a name that would capture their emphasis on understanding our own personal relationship with money. Building from the name we created a visual identity that reflected the warmth, care and heart that embodies their entire approach.