Working with the United Nations Foundation I created the branding for #UnlocktheFuture, a high-level virtual event which took place as global leaders gathered for the opening of the UN General Assembly, and marked the beginning of the coalition for young people and future generations. This meeting was hosted by the world’s most far-reaching youth-led and youth-focused networks and movements including BRAC, Girl Up, Global Youth Mobilization, the International Federation of the Red Cross (IFRC), World Young Men’s Christian Association (YMCA), World Young Women’s Christian Association (YWCA), the World Association of Girl Guides and Girl Scouts (WAGGGS), the World Organisation of the Scout Movement (WOSM), The Duke of Edinburgh’s International Award (The Award), Restless Development and the Youth Collective, the Global Shapers Community at the World Economic Forum, and the UN Foundation. At its heart, it was about the voices of a new generation of leaders, activists, and thinkers, in dialogue with their peers from other generations.