“Our ‘Who Cares?’ campaign aimed at recruiting the next generation of NABS Ambassadors aims to bring to light important issues facing our industry and to provoke a response from those who want to address issues around workplace wellbeing. We want to find the people in our industry who share our ambitions of creating a happier, healthier more productive workforce and want to play an active role in improving work life for them, their colleagues and the industry at large.” – Diana Tickell, NABS CEO