A Weekend at Tahoe - Prints and Pattern Collection for Old Navy

In this live brief set by Old Navy, I designed a small collection with accompanying prints for Girl's and Womenswear. The collection is called 'A weekend at Tahoe' and is inspired by the wildlife and leisure surrounding Lake Tahoe in California. Native flora and fauna, wildlife and scenery have been the primary influences when creating the print collection, a bright and upbeat aesthetic created for SS21. The prints have been designed in a posterised style, similar to the national park artworks of America.