The Internet of Things has been at the top of the Hype curve since last year. It is a game changer and has the potential to affect so many parts of our daily lives. From smart homes to connected cars, it seems just about every electronic device you own will soon be talking to each other via the web. And it is predicted that by 2020 there will be 25 billion of these ‘things’ in use, creating a market worth $1.7 Trillion.So what does this mean for a brand like Absolut?
A company with a rich history of creativity and innovation, and a product that’s packaging has become arguably as iconic as what is inside.
Well we decided to find out and launched a competition, asking the Socials attending CS Los Angeles as well as our super CS agencies to tackle this simple challenge?—?Redefine the iconic Absolut bottle for the digitally connected world.