ACTIVATE

  • Beth Riddell-Whitlock

Brief: Develop an initiative and branding to get young people to exercise more Client: Brief set by Studio Koto Media: Branding, digital and print
 Outcome: Brand identity, app design and advertising Concept: The concept uses an app which tracks users movements as they interact with hidden QR codes located in areas only accessible through physical exertion such as high-rise blocks or in the middle of playing field. Players are rewarded for their efforts with offers and discounts on their favourite clothing brands

ACTIVATE by Beth Riddell-Whitlock
ACTIVATE by Beth Riddell-Whitlock
ACTIVATE by Beth Riddell-Whitlock

Skills

Beth Riddell-Whitlock
Graphic Designer