Activity in Action Awards Branding

Brand and visual identity, and supporting assets for the upcoming Activity in Action Awards, hosted by Living Sport, a charity encouraging active lifestyles in Cambridgeshire. Previously their awards recognised the elite but from 2022 it is focused on community heroes. The visual identity focuses on the journey from someone's aspiration for a fitness goal, the support from coaches, their dedication and the sense of achievement from achieving their goal, and how that will allow others to aspire to achieve their own goals. The triangle was a symbol of the challenge and the ripple from the frames represented the ripple effect their determination and achievements could have on others.