Aimed at 16–18 year-olds, Ada – The National College for Digital Skills – is a brand new further education establishment opening in September 2016. We were tasked with creating a brand to attract school leavers who were keen coders or those who could be (and their parents). To get them to brave trying a new college, the identity had to balance excitement for the future and build recognition and trust; the adaptive system we developed could flex to do just that, with the students changing it as they go.
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