Adidas Spezial Pre-Spring 2023 Launch Event

A commissioned project from Adidas to work on developing an immersive retail experience for the launch of the collection at the Adidas Originals Flagship store on Carnaby Street, London. The store would be redesigned to reflect the inspiration of the collection which was the search for the Aurora Borealis in Iceland. I created a series of immersive projections that reflected Iceland's gorgeous terrain as well as the Aurora Borealis. For this project, I used generative design techniques to create visuals rendered in real time, in order to produce an ever changing, evolving visual landscape which shoppers could experience as they browsed the new collection.