Adonis

The Adonis complex is linked to muscular dysmorphia which affects young men, they see themselves as being thinner/less muscular than they are resulting in excessive bodybuilding. This disorder is influenced by the overly muscular masculine ideals portrayed within the media. The use of a thick expanded type showcases how those affected by the Adonis complex actually are. The use of outlines version demonstrates what they see in the mirror, with the reflected filled type showing what they actually look like, however they can't see their real reflection due to the illness. A typeface and specimen have been produced to raise awareness of the condition to men as around 78% of the design industry are male. The specimen targets those interested in design as the publication is split into two halves inspired by the different perspectives associated with the condition.