Know Your Times? - The Times & Sunday Times

Social media based advertising campaign aiming to boost online subscriptions for The Times and Sunday Times by showcasing elements traditionally associated with printed newspapers. Creating 3-D animations using puzzles featured on The Times and Sunday Times website comments on the tag line ‘know your times’ by asking potential readers if they can solve the puzzle but also if they know that the puzzles have been moved online as well. This challenge of solving the puzzle creates a point of engagement that drives social media users to The Times and Sunday Times website, loading on the subscription offers section. Furthermore using visual cues such as the colour of the puzzle section (orange) viewers can navigate the website intuitively.