Building upon the established visual identity, we muted the colour palette, enabling the richness and impact of the powerful photographic and film content to take centre stage, whilst also introducing Cabin as a new typeface alongside Neue Haas Grotesk to improve legibility across desktop and mobile versions. We also introduced an iconographic style for use across the site and communications for both Events and the annual Film Festival.
Supporting the longer-term strategy for Adventure Uncovered, we have continued to develop the site to add ‘Editions’, offering content from across the site curated, under specific themes. Additionally, we have integrated a partnership with Brake the Cycle to offer cycling events and excursions across the UK with further experiences and micro-festivals to come.