Green is the primary colour of the new brand. As a colour it’s found in nature and science, it often represents growth and innovation. For RTW specifically, it’s used to reflect their unique insights, to highlight the things that others may not see. Used sparingly alongside black and white, we created a focused core colour palette for the brand.
Given the need for scientific diagrams and data visuals, secondary colours were key. Derived from the scientific world it offers a broader, complementary colour palette.