"ALBATROSS"

“Albatross” evolved from my families interest in the sport of golf. Influenced by icons of the sport such as Tiger Woods, Ian Poulter and Rickie Fowler, my aim was to merge golf wear and today’s sportswear trends with my passion for technology. My initial design development came from recycling and repurposing un-wanted golf bags to create my silhouettes and develop the detail and form of my collection. Through a conceptual, sustainable 3D product development process using 3D software system Clo3D, the goal was to produce and manufacture a fun, unforgettable golf wear collection. Our ethos is to design to the needs of golfers and to adapt to today’s technology to produce clothing that makes a difference. The mission is to change the perceptions of golf wear and allow golfers to become more expressive and creative with the clothing they wear. Aswell as showing how technology has the potential to revolutionise the fashion industry. INSTAGRAM: @shanmcgfashion PORTFOLIO: https://shazmcg49.wixsite.com/shannonmcgowan