Alexa Chung / E-Commerce Redesign

The main goal for this project was to revive online the distinctive character of the brand. Alexa Chung’s fashion label was in a moment of maturity and more understanding of the brand evolution when I started this project. They needed a vision that put together this new perception of their label and their audience without falling into past ideas of what AC’s was. During the project, the typography & colour palette was changed to give space to this new brand vision.