I have recently finished my Identity project for a fictional company Alitura making solid toothpaste tablets. I have created Alitura's logo and tagline (for the pursuit of the better), brand guidelines, sustainable bamboo packaging for tablets using 3D tool in Illustrator, fabric stickers for flavour labeling, recycled paper sack for tablets, Alitura brand launch strategy and brand values, and promises. I have put a lot of love into this project as I am learning more and more about sustainable ways of living and I am trying to do my best to help our planet flourish again.