All City, clothing

  • Magnus Mudrack
In 2017 I was commissioned by All City, an international record label and shop based in Dublin, to produce promotional clothing for the shop.
As the shop is the main supplier of spray paint to Irelands graffiti community I looked to reflect what was relevant. A person who paints a lot of graffiti is referred to as king of the tracks. Taking this and the reference to music tracks we decided to use the profile of a train track as an icon for one of there shirts.
The colours of the promotional shots and the clothing was echoed in the shop display.