Alpen Chocolate campaign

  • David Ballard

A retail channel awareness campaign for a new product variant of Alpen. The campaign was delivered in-stores, online and on digital 6 sheet ad boards. Two main creative routes were developed that would grab attention in the aisles. The second and more artistic creative route was eventually dropped in favour of the more traditional execution. Both are included here.

Alpen Chocolate campaign by David Ballard
Alpen Chocolate campaign by David Ballard
Alpen Chocolate campaign by David Ballard
Alpen Chocolate campaign by David Ballard
Alpen Chocolate campaign by David Ballard
Alpen Chocolate campaign by David Ballard
Alpen Chocolate campaign by David Ballard
Alpen Chocolate campaign by David Ballard
Alpen Chocolate campaign by David Ballard
Alpen Chocolate campaign by David Ballard
Alpen Chocolate campaign by David Ballard
Alpen Chocolate campaign by David Ballard
Alpen Chocolate campaign by David Ballard
Alpen Chocolate campaign by David Ballard
David Ballard
Creative Director