Amazon Attenborough

‘Amazon Attenborough’ uses the voice of national treasure, David Attenborough, to remind people of the impact they have on the planet, with the ultimate goal of changing people's behaviours for the better. It does this by utilising a product that’s centred around a voice and is present in the homes of many - The Amazon Echo. The voice of David Attenborough will replace Alexa for one week, with the purpose of reminding and informing users of simple ways they can reduce their impact on the environment. Simply the presence of his voice will remind people of what he represents and what truly matters - our planet; but users are also given opportunities through Amazon to donate to the World Land Trust, making an even bigger difference.