Figures of the Future

  • Hattie Evans

A campaign to re-engage teenagers with the LEGO® brand by giving them a platform to speak out on issues they care about, through the creation and personalisation of their own LEGO® minifigure. By doing so they are joining a virtual movement to rebuild the world, with every member of the movement being shown to the world on interactive digital billboards. ‘Figures of the Future’ gives young people a voice, helping them to raise awareness for the cause that matters to them most; and by providing them with the oppurtunity to donate to a charity that supports that cause, they can make even more of a difference. Entry for the D&AD New Blood 2020

Figures of the Future by Hattie Evans
Figures of the Future by Hattie Evans
Figures of the Future by Hattie Evans
Figures of the Future by Hattie Evans
Hattie Evans
Graphic Designer