Process
Working closely with Noah, we opted for a hand-lettered logo to relay
the personal affect of the label acting as a sole platform for his music.
From a catalogue of film photographs taken by him and Maya Skelton we
chose two that resonated with the mood of the music with colour application
representing the dusk — ‘til dawn context in which his music would be showcased.
Photograph taken by George Voronov for District Magazine.
Result
300/400 copies available sold within 2 weeks
Topped number 3 in the minimal charts on Deejay
19k impressions on Soundcloud
Most successful release of his career to date
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