Apex rebrand and Element apparel creation

After the successful rebrand of Filipino Martial Arts specialist Apex Suppliers, McNeish & Reid was invited to collaborate with the company to develop a range of high-impact sublimated training rash guards. The collection drew inspiration from the brand's wealth of knowledge regarding the South East Asian combative system Eskrima, Filipino heritage, anatomy, weaponry and symbolism; with direction, branding and story developed to pay homage to the substantial impact Eskrima has made within feature film, TV and game production. The collaboration developed and delivered a range of extremely high-quality and striking workout apparel which was well received within the martial arts and fitness community. Credit: Art direction - Project management - Brand development - Illustration - Apparel design & artwork - In situ creation - Web content : Jamie Reid Site development - Animation : Dillan McNeish Image enhancement - Photography : Jamie Reid / Dillan McNeish